About US

Our Story by the Better India

"In search for lactose and gluten-free food for my son, I ended up creating Amritatva, a brand that sells innovative products made with oyster mushrooms!"

Glimpses of the Rajasthan Startup Summit & Expo 2024

It was a wonderful experience meet Col Rajyavardhan Rathore, and a great platform to show case our vision to the audience, iStart Rajasthan DoIT&C : Department of Information Technology & Communication, Government of Rajasthan(India) for the platform and ASSOCHAM (The Associated Chambers of Commerce and Industry of India) for the wonderful event Rajasthan Startup Summit & Expo 2024 at Rajasthan International Centre.

Featuring story of Amritatva by yourstory

Meet the woman entrepreneur whose startup 'mushroomed' digitally amid the pandemic

Started by Preeti Rathore, Jaipur-based Amritatva cultivates, processes, and sells oyster mushrooms, along with value-added vegan and gluten-free products. She reaped the benefits of adopting a social-media centric and a digital-first approach amid the pandemic.